Projects

Wood First Secretariat

  • Project Management
  • Facilitation
  • Strategic Planning
  • Action Planning
  • Process Planning/Management
Project Number
98.007
Project Leader
Melissa Hadley
Client Code
98
Client
Forestry Innovation Investment Ltd.
Interests
Government, Industry, Other
Duration
2011–ongoing
Type
Management Services
Region
British Columbia
Outcomes
  • developed client-focused approach to strategic investment planning
  • facilitated development of (i) Wood First vision, objectives, and desired future states; (ii) strategies to overcome obstacles and create conditions to achieve these; (iii) database of key audiences and desired behaviours to achieve strategies
  • annually facilitate sessions with the Wood First Advisory Committee to develop recommendations on annual funding priorities
Project Management
20
Facilitation
30
Strategic Planning
20
Action Planning
10
Process Planning/Management
20

Project Description

In 2009, British Columbia introduced the Wood First initiative to increase the use of wood in non-residential and multi-residential construction, and promote a culture of wood; and passed the Wood First Act to encourage greater use of wood in publicly funded construction.

The Wood First Program is managed by Forestry Innovation Investment Ltd. (FII), the BC government’s market development agency for forest products. The program brings together government, industry, trade associations, researchers, and entrepreneurs to make BC an acknowledged world leader in wood use, construction, and design.

In 2011, Cortex provided strategic advice to FII on the governance model for Wood First and developed terms of reference for the Wood First Advisory Committee (WFAC) that provides strategic direction on the program and recommends annual priorities for funding across broad investment categories.

We designed a client-focused approach to strategic investment planning, and conducted surveys and interviews with WFAC and service delivery organizations to clarify:

  • priority target audiences
  • desired behaviours regarding perception and use of wood
  • the types of investments needed to incent these behaviours.

Since 2011 Cortex has designed and facilitated meetings with WFAC to prepare annual recommendations to FII on the allocation of Wood First investments (~$2.4 million). An investment planning cycle engages 12-20 participants in three to five days of workshops and conference calls.

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