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Pacific Marine Analysis Research Association
Services: Cortex prepared (1) a situation analysis, investigating current perceptions of and potential future directions for the organization, and (2) a business models report, assessing governance and administration options, based on existing literature and interviews with key people in organizations similar to PacMARA. The situation analysis was used as input to a strategic planning workshop designed and led by a Cortex facilitator that produced a vision for PacMARA's future and a set of strategies and actions to achieve the vision.
Outcomes: Based on the situation analysis and investigation of business model options, Cortex developed recommendations for a phased approach to implementing new services, and appropriate governance and administrative structures for each phase. In 2008, PacMARA hired staff, established offices, and is continuing work on developing and implementing its strategic framework.